Key Responsibilities:

• Responsible for operating and managing the company’s overseas official social media channels, including but not limited to Facebook, Instagram, TikTok, YouTube, LinkedIn, and email marketing.
• Plan social media campaigns based on brand positioning and needs; craft creative copy for brand and product promotion, as well as email marketing content.
• Engage with followers across social media platforms, expand the overseas target audience, and increase follower engagement and brand loyalty.
• Plan social media content and email marketing campaigns in advance according to marketing strategies; conduct data analysis and summarization for all social media activities, continuously learning and optimizing performance.

Qualifications:

• Bachelor’s degree or above, with excellent English proficiency in listening, speaking, reading, and writing.
• At least 1 year of experience in overseas social media operations and email marketing; familiar with major overseas social media platforms; knowledgeable in localized content marketing strategies; possesses good aesthetic sense.
• Strong English copywriting and expression skills; ability to independently execute content marketing campaigns based on requirements.
• Able to work under pressure and demonstrate strong team collaboration skills.