1. Expand and manage KOL resources both domestically and internationally, understanding the KOL ecosystem across platforms including X, YouTube, TikTok, Instagram, etc.;

2. Plan and execute KOL marketing initiatives across different channels, including partnership negotiations, content creation, performance tracking, and optimization, ensuring collaborations align with brand strategy and requirements;

3. Improve KOL management processes and mechanisms, monitor the effectiveness of KOL marketing activities, and continuously optimize collaboration strategies through data analysis to enhance ROI;

4. Identify suitable KOLs for collaboration based on brand positioning and various product business directions, ensuring the stability and effectiveness of KOL partnerships;

5. Manage and operate the brand ambassador program and other marketing-related projects, coordinating internal and external resources to promote event execution;

6. Possess experience in social media operations and management, able to independently produce content, familiar with dynamics and changes in social platforms, and knowledgeable about industry trends.

Experience in the cryptocurrency sector

Experience in channel operations