Job title: Database Conversion Manager/Lead Conversion Manager

Type of employment: Full-time (Remote)

Budget: US $8/hr - $12/hr

Shift Schedule: 8 AM to 5 PM PST

The Database Conversion Manager is responsible for optimizing the lead management process to drive sales growth, enhance team performance, and maximize database engagement. This role requires a data-driven, detail-oriented professional with a proven track record of increasing lead conversion and leading revenue-impacting projects. The ideal candidate will leverage CRM systems and analytics to identify opportunities, ensure efficient follow-up, and provide strategic recommendations that align with business objectives.

Objectives of this role:

• Drive revenue growth by maximizing opportunities within the lead database and ensuring high engagement and conversion rates.
• Implement efficient systems and processes to improve lead management, response times, and sales team performance.
• Provide data-driven insights to leadership on lead source profitability, marketing spend, and overall performance.
• Manage CRM processes and provide sales support to drive revenue-impacting initiatives, ensuring efficient operations and long-term business success.

Responsibilities:

• Database Optimization
• Manage and optimize the flow of incoming leads from various sources (e.g., partnerships, digital advertising).
• Conduct regular audits of the lead database to identify missed opportunities and re-engagement prospects.
• Maintain a clean, organized database to ensure accuracy and high engagement rates.
• Develop and execute strategies to maintain high database engagement and maximize conversion opportunities.

• Sales Enablement & Accountability
• Collaborate with the sales team to ensure timely and effective follow-up on all leads.
• Implement accountability measures for sales agents who do not meet lead management standards.
• Provide training and support to the sales team to improve their lead conversion skills and database engagement strategies.

• Reporting
• Generate detailed reports and dashboards to track key metrics such as lead response times, conversion rates, revenue impact, and database activity.
• Analyze data trends to identify areas for process improvement, revenue growth, and increased investment.
• Work closely with leadership to make data-driven recommendations on lead source profitability and marketing spend allocation.

• Process Improvement
• Lead and manage projects aimed at improving lead conversion processes and increasing revenue.

Required skills and qualifications (Must-Have):

• Proven experience in lead management, database conversion, and sales operations.
• Hands-on experience with CRM software (e.g., HubSpot, Salesforce, Follow-Up Boss).
• Proven track record of driving measurable lead conversion and maintaining high database engagement.
• Experienced in managing remote sales teams, balancing accountability with support to drive engagement and high performance.
• Demonstrated ability to lead and execute projects that positively impact revenue.
• Strong data analysis and reporting skills (Excel, Google Sheets).
• Excellent organizational and time management abilities.
• Proactive, detail-oriented, and able to work with minimal supervision.
• Understanding of lead source profitability and financial impact analysis of marketing channels.
• Stable internet connection with a backup solution.

Preferred skills and qualifications (Nice-to-Have):

• Experience working in the real estate or financial services industry.
• Familiarity with lead generation and digital marketing strategies.
• Proven success in designing and implementing process improvements that increase sales productivity.
• Ability to provide constructive feedback effectively.
• Experience managing high-volume email communication and maintaining a clean, organized database.

What Success Looks Like:

• Weekly reports with lead sources and activity tracking.
• Ability to provide actionable suggestions based on data.
• Stepping in when necessary to complete or assign nurture opportunities.