• Bachelor's Degree in Advertising or any relevant field
• Experience setting up/running ads (Meta, Google, TikTok)
• Willing to be trained and mentored
• Excellent communication, collaboration, and time management skills
• Passion for our industry
• Ability to work and collaborate with a team
• Willing to work 2x a week on-site (Kapitolyo, Pasig)

Bonus Points If You Have:

• At least 1 year experience working with Meta, Google, and TikTok Ads
• A portfolio showcasing your projects
• A creative eye/approach

Responsibilities:

Campaign Management:

• Create, launch, and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
• Implement campaign targeting options (demographics, interests, behaviors, etc.) to reach the desired audience
• Set daily/monthly budgets and bidding strategies to optimize campaign performance and ROI

Campaign Monitoring & Optimization:

• Track campaign performance metrics (e.g., clicks, impressions, conversions, cost-per-click, return on ad spend)
• Analyze campaign data to identify areas for improvement and make necessary adjustments (e.g., targeting, bidding, ad creatives)
• Conduct A/B testing to optimize ad copy, visuals, and landing pages

Ad Copywriting:

• Write compelling and concise ad copy that resonates with the target audience
• Create engaging ad creatives (images, videos, GIFs) that capture attention

Reporting & Analysis:

• Prepare regular reports tracking and analyzing campaign performance data
• Generate reports summarizing key metrics, insights, and recommendations

Data Analysis:

• Use data analysis tools to identify trends, patterns, and areas for improvement
• Develop actionable insights based on data analysis

Other Responsibilities:

• Stay up-to-date with the latest digital marketing trends, best practices, and platform updates
• Communicate campaign performance and insights to clients
• Collaborate with team and manager(s) to ensure the execution of updated and effective strategies
• Perform ad hoc tasks professionally when required

Compensation and Benefits:

• Guaranteed Sat-Sun off
• ₱25,000–₱30,000 monthly salary
• 24 PTO credits
• Birthday leave
• 13th month pay
• Government-mandated benefits
• Free paid external and internal seminars
• Fresh and fun work culture (non-toxic and no micromanagement)