Campaign Strategy & Management

• Plan, create, and execute paid ad campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
• Conduct audience research, keyword analysis, and competitor benchmarking to optimize ad targeting.
• Develop ad copy, creatives, and A/B testing strategies to maximize performance.

Optimization & Performance Tracking

• Monitor and analyze campaign performance on a daily/weekly basis.
• Adjust budgets, targeting, and creatives to improve CTR, conversion rates, and ROAS.
• Implement remarketing and lookalike audience strategies for improved conversions.

Analytics & Reporting

• Track and analyze KPIs, including impressions, CTR, CPC, CPA, and ROAS.
• Prepare regular performance reports with insights and actionable recommendations.
• Utilize Google Analytics, Meta Ads Manager, and other tools for data-driven decision-making.

Collaboration & Alignment

• Work with the marketing team to ensure ads align with brand strategy and campaign goals.
• Coordinate with creative/design teams for ad visuals and assets.
• Stay updated with platform updates, policies, and emerging trends in digital advertising.