Email Marketing:

• Design and schedule weekly email campaigns using HubSpot, including follow-up sequences.

• Monitor and report on key metrics such as open rates, click-through rates (CTR), and conversions.

Facebook Ads:

• Execute targeted ad campaigns, track performance, and optimize based on key performance indicators (KPIs) like impressions, CTR, and cost per click.

• Implement A/B testing to enhance ad performance.

LinkedIn Ads:

• Develop and manage LinkedIn advertising campaigns aimed at high-value business clients.

• Track engagement metrics, lead generation, and cost per lead.

Social Media Management (Facebook, Instagram, TikTok):

• Schedule and post daily content that aligns with brand messaging.

• Engage with followers and analyze social media metrics.

SEO & Keyword Management:

• Conduct keyword research and manage backlink strategies to improve search engine rankings.

Design & Content Creation:

• Create visually appealing content using tools like Canva and manage blog posts.

• Assist with design tasks such as proposal documents.

Google Ads Oversight:

• Collaborate with a third-party agency to ensure effective Google Ads campaigns.

Analytics & Reporting:

• Provide weekly performance reports on all campaigns and recommend improvements.

Brand Awareness:

• Build and promote the company’s brand through strategic marketing initiatives.

Must Haves

• Demonstrated experience as a Digital Marketing Manager or similar role.

• Experience with Hubspot and Canva

• Comprehensive understanding of digital marketing channels, strategies, and industry best practices.

• Robust analytical prowess, capable of interpreting data to make informed decisions.

• Stellar communication and project management skills.

• Proficiency in marketing automation tools and CRM systems.

Nice to Haves

Experience in Advertising Industry

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam

· Stable internet connection of at least 5 Mbps to 15 Mbps

· Up to date computer system with a minimum of Windows 8 or Mac OS X

· Quiet room with no distractions or background noises

· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.