The Influencer & Community Engagement Manager will be pivotal in driving city-level saturation through strategic campaigns and customer advocacy. This individual will spearhead initiatives to transform existing customers into brand ambassadors, ensuring they become influential advocates who attract new customers. This role demands expertise in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand’s market equity.

Key Responsibilities:

Market Saturation Strategy and Campaign Management

• Design and implement market activation strategies to achieve market penetration and customer acquisition goals
• Plan, execute, and optimize localized campaigns, ensuring their alignment with city-level strategies and company objectives
• Identify and manage strategic partnerships that enhance market activation and community engagement

Ambassador Community Development

• Foster and amplify digital communities to cultivate a strong brand presence and build customer engagements
• Develop and implement programs to turn loyal customers into brand ambassadors, creating a network of advocates who drive organic growth
• Utilize influencer marketing techniques to support community-building efforts and elevate the brand’s visibility within target markets

Performance Analysis

Monitor, analyze, and report on the effectiveness of campaigns and community-building efforts, leveraging insights to drive continuous improvement

Qualifications

• At least 3 years of working experience in influencer marketing
• Experience in Creator Management: Collaborate with new digital ambassadors/influencers, onboard, and co-create content to grow the community
• Experience in Campaigns Optimization: Oversee Digital Campaign Performance, analyze results, and identify opportunities for improvement
• Experience in Digital & Social Media Content Creation & Strategy: Experience in video content for B2C platforms like Tiktok, Meta, YouTube, and Instagram
• Highly proficient in Tiktok & UGC Video Production: Proven experience in creating engaging UGC Content Experience in managing campaigns and digital influencers

Please refer to job description.