Filinvest Development Corporation Marketing Specialist

Marketing Specialist

Filinvest Development Corporation

Negotiable

On-site - Taguig1-3 Yrs ExpBachelorFull-time

Description

Position Summary:

Responsible for marketing short-term leases such as events, exhibits, thematic fairs, promoting the cinema, forging partnerships with organizations and government agencies. He/she is tasked in devising marketing strategies that promote our retail products and enhance our brand presence. To collaborate closely with cross-functional teams to create and implement marketing campaigns that drive foot traffic, increase sales, and foster customer loyalty within our retail stores.

Scope and Responsibilities:

Marketing of created leasable spaces

Ensure implementation of revenue generating marketing activities that contributes sustainable foot fall count
Tasks in the promotion of cinema and management of its operations

Advertising

Handle all collateral requirements of IL Corso
Maximize occupancy of indoor and outdoor collateral spaces IL Corso by offering spaces to prospective advertisers other than the mall tenants.
Conduct market research to be adept with the industry trends and practices.
Oversee all collateral booking of various commercial centers, and coordinate with tenants and advertisers all activities relating to collaterals.

Digital Marketing

Manage digital marketing initiatives, including social media campaigns, email marketing, and website optimization to drive online and in-store traffic.
Coordinate with digital marketing agencies regarding the development of the IL Corso websites and social media accounts in terms of advertising, promotions, events, PR, and other activities.
Generate data base list and use it in activities that will benefit Cebu malls.
Develop compelling marketing content, including product descriptions, blog posts, and advertising materials.

Public Relation

Highly involved in the management of PR related activities
Coordinate with the agency regarding the development of the IL Corso PR write-ups and other efforts
Interact with various tenants/exhibitors as far PR contents of the write-ups.
Foster strong customer relationships through loyalty programs, feedback mechanisms, and personalized marketing initiatives.

Marketing Strategy

Leads in the development and implementation of comprehensive marketing plans and strategies tailored to our retail business objectives.
Conduct market research to identify trends, consumer preferences, and competitors activities to inform
Create and oversee in-store promotional activities, visual merchandising, and displays to attract and engage customers.
Work closely with the sales team to align marketing efforts with the leasing team and provide necessary support for product launches and promotions.
Monitor and manage marketing budgets to ensure cost-effectiveness and ROI.

Job Qualifications:

Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).
Minimum of one (1) year Marketing related experience
Proficient in MS Office Application
Willing to be assigned in Cebu City