Reason for Demand: Develop and implement DeriW's marketing strategy and brand communication plan to comprehensively enhance brand exposure and user conversion; Job Description:

Project Background: DeriW is a Layer 3 perpetual contract DEX developed by CoinW, focusing on zero gas fees, rapid matching, and transaction incentive mechanisms, dedicated to creating the next generation of trading experience. The platform has completed the testnet phase with 150,000 testnet users, and the official mainnet is about to launch. We look forward to your joining us to drive user growth and brand development together.

Your Responsibilities:

Develop and execute DeriW's marketing strategy and brand communication plan to comprehensively enhance brand exposure and user conversion;

Plan and execute event marketing to drive the growth of the platform's trading user base;

Design and lead collaborations with KOLs, media, and trading communities to expand external traffic resources;

Work closely with the operations team to ensure market plans are in sync with product timelines;

Continuously track user feedback and data performance, optimize growth strategies, and achieve user target objectives.