1. Product Planning and Design
- Fully own the product roadmap and iteration for the Zoomex APP, delivering high-quality Product Requirement Documents (PRDs).
- Conduct in-depth competitive feature analysis and monitor industry trends to propose differentiated, innovative solutions.
- Optimize core user journeys (registration, deposit, trading, withdrawal, etc.) to continuously enhance user experience and conversion rates.
2. Cross-Functional Collaboration and Project Execution
- Work closely with R&D, design, and project management teams to ensure efficient project delivery.
- Establish clear communication and execution mechanisms to guarantee timely, high-quality feature launches.
- Provide tools and backend support for the operations team to improve campaign and growth execution.
3. Market and Compliance Research
- Deeply understand regional compliance policies and develop localized product strategies.
- Select appropriate delivery channels for different markets (App, mini-programs, H5, wallet installers, etc.).
- Collaborate with compliance and legal teams to ensure lawful, stable product operation in all target markets.
4. User Growth and Operational Support
- Design and implement a user growth framework (acquisition, retention, activation, conversion) and roll out growth features such as referrals, rebates, airdrops, and task centers.
- Establish feedback and research mechanisms to create a closed loop for product optimization.
- Tailor experiences and differentiated features for various user segments (newcomers, experienced users, institutions) across regions.
5. Data and Risk Control System
- Drive the establishment of a data-tracking framework, capturing core metrics (DAU, conversion rate, retention rate, trade depth).
- Implement A/B testing and phased rollouts to make data-driven product decisions.
- Strengthen risk control and security measures at the app level, enhancing the safety of login, trading, and funds management.
6. Foresight and Ecosystem Exploration
- Track emerging technologies in blockchain and mobile (e.g., Web3 wallets, AI, zero-knowledge proofs).
- Explore integration possibilities for on-chain features, NFTs, GameFi, copy trading, and other cutting-edge services within the app.
- Drive partnerships with wallets, payment providers, market data services, and social platforms to position the app as a super-entry for digital assets.
7. Team Management and Strategic Involvement
- Manage and develop the product team, fostering a data-driven, user-centric culture.
- Participate in company strategy discussions, balancing growth, compliance, and long-term development goals.
- Act as the App Owner, leading cross-departmental collaboration and accountability.
App Lead Qualifications
- Over 5 years of product experience in Internet, finance, or blockchain, including at least 2 years as an APP product lead or core PM.
- Familiarity with exchange business models and core modules such as spot trading, derivatives, and wallets.
- Exceptional logical thinking and documentation skills, capable of clearly articulating complex product solutions.
- International perspective with knowledge of compliance requirements and store listing rules across different countries.
- Strong cross-team communication and management skills to drive collaboration among R&D, design, operations, and compliance teams.
- Data-driven mindset with experience in event tracking, funnel analysis, and A/B testing.
- Keen interest in new technologies and financial innovation.
Preferred Qualifications
- Product experience at a leading exchange or major fintech company.
- Multi-region launch experience, familiar with Google Play, App Store, and local Chinese app stores.
- Fluency in English or other languages, with the ability to communicate in international teams.
- Experience in payments, risk control, or on-chain ecosystem products.