Exchange Track, External Link SEO

1. SEO Strategy Development and Execution: Develop and lead the execution of SEO strategies based on the company's overall business objectives and market plans, ensuring the maximization of the website's search engine performance.

2. Team Management: Lead and develop the SEO team, guiding team members in the areas of keyword optimization, content strategy, technical SEO, and external link building, ensuring efficient team operations.

3. Keyword Research and Market Analysis: Develop keyword strategies based on industry trends and competitor analysis, identifying and optimizing core and long-tail keywords to improve website ranking and traffic.

4. Technical SEO Optimization: Collaborate closely with the technical team to optimize website architecture, loading speed, mobile compatibility, and site indexing, ensuring compliance with the latest algorithms and standards from search engines.

5. Content Strategy: Work with the content team to develop SEO-friendly content creation strategies, optimizing existing content to enhance visibility and user experience.

6. External Link Building: Plan and execute high-quality external link building initiatives to enhance the website's domain authority and credibility.

7. Data Monitoring and Reporting: Regularly monitor website SEO performance using relevant tools, analyzing data on traffic, keyword rankings, and user behavior, promptly adjusting optimization strategies and reporting to management.

1. More than 2 years of experience in SEO-related work, with experience in backlink SEO.

2. Proficient in SEO theory and practical application.

3. Skilled in using SEO tools and able to propose optimization plans based on data analysis.

4. Possesses excellent team management and project management skills, capable of guiding team members in their daily work and promoting team growth.

5. Able to provide data-driven improvement suggestions through SEO data analysis and drive SEO strategic decision-making.

6. Capable of collaborating with multiple departments such as technology, content, marketing, and product to facilitate the implementation of cross-departmental projects.

7. Experience in exchanges is preferred.