The Social Insights and Operations officer is responsible for utilizing various market research tools in managing market research initiatives to deliver actionable insights and support strategic and tactical business initiatives across the bank, with a particular focus on the search and social listening methodology. He/she acts as a subject matter consultant to Consumer, Segment, Product and Channel Groups and works with them in identifying and implementing research needs. He/she is responsible for selecting the appropriate research methodology and techniques to meet defined business and research objectives. He/she acts as the main contact person and collaborate with third party vendor (if any) from conceptualization, execution up to presentation to derive relevant and actionable insights. He/she ensures that project milestones and deliverables are delivered based on required specification and within timeline and budget. He/she supports day-to-day operations of the division to ensure timely payments, and completion of administrative tasks.

Responsibilities:

• Develops and enhances MRCI's social listening capability by identifying, testing, and implementing tools and methodologies relevant to capturing consumer insights from social media and digital data sources
• Educates and advises stakeholders across various departments about the value and methodologies of social media research. Facilitate roadshows or training sessions to promote understanding and utilization of social insighting tools and strategies
• Ideates and executes innovative research designs to address key business questions, leveraging digital and social media data sources to provide actionable insights
• Processes and structures search and social listening data effectively, transforming raw data into quantitative and qualitative inputs for comprehensive analysis
• Prepares comprehensive social listening reports that offer deep insights and actionable recommendations crucial for business growth like successful product launches and campaign strategies
• Collaborates closely within the MRCI team and cross-functional departments, ensuring alignment and effective integration of social insights into marketing strategies, product development, and overall business planning
• Manages operational tasks pertinent to the role, such as handling expenses and overseeing team assets in platforms like SharePoint, streamlining workflows for maximum efficiency
• Utilizes business knowledge and collaborate with SPCs to build and facilitate appropriate research plans and design individual and/or syndicated studies, customized consumer research and ideation programs
• Synthesizes consumer/market research studies (qualitative, quantitative, desk/competitive research) to keep SPCs abreast of market and competitor activities, identify opportunities for growth and improve product and/or service portfolio and operations process
• Ensures correctness of qualitative/quantitative methodologies used across research studies
• Leverages on third party network to deliver insights and support strategic decisions and tactical initiatives
• Scans global, regional and local third-party potential partners, new tools to use and best practice/ways of working for trial and/or adoption
• Manages regular updating of market research knowledge hub and implement dissemination based on access level policies
• Recommends the appropriate research methodology/approach for market research studies to deliver based on business need
• Defines and executes research studies/programs are delivered based on agreed specification and timeline to answer business and research objectives
• Ensures service delivery with high quality and accuracy across research stages
• Anticipates projects and supports needed ahead of time e.g. accredit potential partners to support project milestones/deliverables
• Assists in creating qualitative/quantitative research best practices

Qualifications:

• Bachelor’s Degree in Communication Research, Behavior or Social Science, Business, Statistics, Marketing, Economics or similar field
• At least 5 years in Market research, strategic planning or any related experience either from the agency or client side
• At least 2 years of experience in managing research projects end-to-end (proposal/ design, execution up to report writing) with no/ minimal supervision

Please refer to job description.