Position: Social Media Marketing Manager

Number of hours: 20 hours/week

Schedule: EST

Tasks:

• Plan, execute, and manage pre-launch and launch marketing campaigns for new products, services, or experiences
• Develop a social media calendar and maintain consistent daily posting across all platforms
• Write engaging captions and design visual content that aligns with the brand voice and target audience
• Create Instagram and TikTok Reels, short-form videos, and trend-driven content
• Design and distribute newsletters that inform, engage, and drive traffic or bookings
• Implement on-page and off-page SEO strategies, including optimizing meta tags and descriptions
• Regularly update and optimize profile bios, highlights, and pinned posts
• Monitor and respond to comments, messages, and reviews to foster community engagement
• Track and analyze social media and email marketing performance metrics to optimize future campaigns
• Conduct research to identify trends, hashtags, and competitor insights
• Collaborate with internal or external creatives, influencers, or partners when needed
• Other tasks as assigned

• Prior experience in travel and tourism marketing
• Proficient in managing social media platforms: Facebook, Instagram, LinkedIn, and TikTok
• Knowledge of SEO (on-page & off-page), keyword strategy, and meta-tagging
• Ability to create visually compelling and strategic Reels and other short-form video content
• Experience designing and executing newsletters
• Strong skills in copywriting, content planning, and brand storytelling
• Experience growing audiences, improving engagement, and managing a content strategy

Nice-to-Have Skills:

• Highly organized and able to manage multiple campaigns at once
• Creative thinker with a strategic mindset
• Self-driven and accountable for results
• Strong communicator and collaborator