1. Responsible for the formulation of advertising placement plans and daily placements on platforms such as Baidu, Toutiao, 360, and Android stores;

2. Conduct in-depth mining and analysis of various advertising data, identify issues and summarize patterns through data, and provide optimization suggestions across dimensions such as audience, advertising products, creative images, and creative text;

3. Summarize material directions and ideas based on different product and media characteristics, clarify material requirements, and collaborate with design and video teams to complete advertising materials and shooting scripts;

4. Explore new advertising product formats, seek, test, and promote new advertising placement methods;

5. Maintain relationships with advertising channels to establish long-term and stable cooperation, negotiate business terms with online and offline media based on product placement strategies, and achieve efficient resource integration;

1. More than 3 years of experience in information flow advertising, familiar with the setup, optimization, and data analysis of mainstream information flow platform accounts, with extensive experience in account management operations;

2. Possess strong analytical thinking skills, understand online advertising data monitoring; able to use various tools for data analysis and take responsibility for advertising performance;

3. Experience in advertising financial products is preferred.