A. Marketing Strategies

• Manages the establishment of the corporate brand through developing communication strategies to the target customers based on their needs, competitive pressures, available communication channels and carefully crafted key messages
• Manages the new logo design, product design, and other visual presentations intended for marketing the company’s products and services
• Develops and recommends various sales and marketing programs to communicate a strong corporate image, position the bank products and services to the target marketand to facilitate brand activation, acquisition and customer loyalty/retention

B. Marketing Channel Management

• Reviews the advertising content to be used in various marketing channels by creating graphic, visual and audio-visual materials for Digital and Offline marketing
• Coordinates with the Branch Lite Units in terms of marketing events/activities to be conducted in their respective areas and provides support in terms of marketing materials such as flyers, tarpaulin, etc.
• Monitors and ensures the conduct of marketing activities and reviews the effectiveness of each activity
• Reports to the Management Committee the effectiveness of each marketing channel in terms of prospect/leads generation and provides recommendations if any
• Conducts research on new trends, technologies and methodologies in various marketing channels to boost the market reach of the company

C. Customer Service

• Manages the customer complaints, feedback, and inquiries and gives immediate feedback to the customers
• Prepares incident report for customer complaints and forwards this to the concerned Branch Lite Unit or department for appropriate action
• Analyzes the quality of customer service we are providing to the clients and recommends initiatives if any
• Ensures facilitation of text blast to the clients with approved loan
• Initiates review of the customer service policy/procedure/guideline of the company

D. Business Process Improvements and Process Documentation

• Analyzes and evaluates current workflow by initiating business efficiency studies such as time and motion study and the like
• Revisits existing policies, procedures and work instructions and identifies areas that can be improved
• Prepares Multi-purpose loan presentation and presents this to his/her immediate head for further review prior to the presentation to the Management Committee

E. Corporate Planning and Deliverables Monitoring

• Participates in strategic and operational planning activities of the company
• Prepares, submits and presents reports relative to the development of plans and assessment of departmental output at any given time

• College degree, preferably in Business Administration/Marketing or any related field.
• With 3-5 years of actual work experience in the field of marketing in financial institution or any related filed, at least 2 years of which is in supervisory capacity.
• With visual presentation skills (Photoshop, Canva, etc.)