• Analyze user journeys across all PDAX products to identify pain points and opportunities for enhancement.
• Work closely with Product, Marketing, and Customer Support teams to develop solutions that improve usability, engagement, and customer satisfaction.
• Utilize data analytics, user feedback, and A/B testing to optimize platform experiences and conversion pathways.
• Advocate for a user-centric approach in product development and marketing strategies, ensuring seamless digital experiences.
  
  

• Assist in the execution of lifecycle marketing campaigns, ensuring timely and personalized consumer engagement.
• Support CRM operations, including audience segmentation, campaign setup, and performance tracking.
• Provide backup coverage for lifecycle management tasks when needed, ensuring continuity in user engagement initiatives.
• Help monitor data integrity and performance metrics for CRM and marketing automation tools.
  
  

• Act as a bridge between marketing, product, and customer support teams to align efforts in improving consumer experience.
• Work closely with UX/UI teams to recommend enhancements based on user behavior insights.
• Participate in the development of product and marketing strategies by providing data-backed consumer insights.
• Assist in competitive analysis and benchmarking to identify best practices in consumer experience.
  
  

• Fresh graduates with an interest or experience in marketing are welcome to apply.
• Strong understanding of user experience principles and customer journey optimization.
• Ability to analyze user behavior, engagement patterns, and drop-off points to provide actionable recommendations.
• Experience with user research, feedback collection, and testing methodologies.
• Familiarity with CRM platforms (e.g., CleverTap, MoEngage, Appsflyer, Plotline) is a plus.
• Understanding of marketing automation, segmentation, and campaign execution.
• Ability to interpret campaign performance metrics and optimize accordingly.
• Strong data analysis skills to interpret user behavior, campaign results, and experience-related issues.
• Proficiency in Google Analytics, Adobe Analytics, or similar tools to track performance.
• Ability to identify trends, gaps, and areas of opportunity through data-driven insights.
• Excellent communication skills to work cross-functionally and align different teams towards a user-first approach.
• Ability to present insights and recommendations clearly to stakeholders.
• Strong project management skills to track and drive experience improvement initiatives.
  
  

• We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with.
• We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward.
  
  

• We think about how our decisions impact our customers and ensure we provide the best experience that we can.
• We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always striving to look out for what’s best for both sides.
  
  

• We always aim to do the right thing and to do the right thing, excellently. We take accountability seriously and uphold ourselves to high standards, ensuring that we execute with attention to detail.
• We are dedicated to the long-term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work.

Please refer to job description.